The Lifestyle Lift has recruited dozens of surgeons across the country to form their self-named facelift procedure. The tremendous marketing success of the branded-facelift has received plenty of notice of rival facial plastic surgeons.
Competing with Lifestyle Lift means going up against a company with the pooled resources to conduct local TV advertising and to deploy a dedicated sales staff. Just today I found 2 ads on Craigslist for Lifestyle Lift "Physician Consultants" who
maximizes traffic flow of the Lifestyle Lift centers through relationship building activities to include personal consultations, follow-through Client-contact, and interacting with Clients and Patients in a way that exudes the Lifestyle Lift brand.
Perhaps this explains why everywhere I turn there's another plastic surgeon creating a trademarked facelift. The latest: the Westport Face Lift, created by Connecticut plastic surgeon Joel B. Singer, M.D. From Dr. Singer's press release:
...Dr. Singer is the first and only Connecticut plastic surgeon to offer the Westport Face LiftTM, which instead focuses on tightening the skin on the cheeks.
"Minimally-invasive face lifts are a great choice for many patients," says Dr. Singer, founder of Imperial Plastic Surgery. "Most local residents considering cosmetic procedures to improve the appearance of their mid face area are only given the option of a full face lift or temporary improvement with injectable fillers. With Westport Face LiftTM, I offer a better choice for many patients."
The Westport Face LiftTM combines the best of surgical and medical spa treatments, providing patients with lasting improvement to wrinkles and sagging skin in the mid face area without requiring an extensive recovery period.
I can't tell you if or how the Westport Face Lift is different from either the Lifestyle Lift or any other lift. And that's where I see trouble. While I believe someone should protect their intellectual property, the branding of surgical treatment merely for marketing sake creates a barrier to consumers feeling fully informed about their treatment choices.
Would love it if someone could tell me if this procedure by Dr. Singer is truly a unique treatment that deserves it's own name and recognition.