When I drank Aquafina, I pictured that my bottle was previously held under a wildly pure waterfall and contained just for me. When the news broke over the summer that Aquafina water is actually tap water, I was shocked to say the least… shocked that my tastebuds had betrayed me into believing that Aquafina was the most pure tasting water I’d ever had.

Now the powers that be at Aquafina are making “advanced hydration premium skincare” products, no doubt  to save face. One of their products is dubbed the “Wrinkle Release and Sealer,” which they claim works after one hour of use. The first two ingredients listed on the bottle, and therefore the most prevalent in the concoction, are purified water and cetyl alcohol… hardly the dynamic duo you want to smooth onto your skin to decrease wrinkles. They’ve also thrown in some white tea and cucumber to even out the mix and appeal to those who favor natural ingredients.

But it's their patented QuSome delivery system that sounds the hokiest. They describe QuSomes by saying they “are like microscopic water balloons” that deliver nutrients into deep layers of the skin. They say the QuSome system in their products enables them to work “better, faster and longer.”

This seems like another instance of a company jumping on the lucrative skincare and anti-aging beauty bandwagon to cash in on the desires of many to retain their youth. The Pepsi-Cola company behind Aquafina should stick to sugary beverages because their skincare promises sound too sweet to believe.